The Key’s foundations come from our founders experience of Telemarketing.
This experience covers:
- working in a large ‘call centre style’ telemarketing operation,
- working internally for a company arranging appointments for a sales team,
- working in field sales and suffering at the hands of poorly qualified and irrelevant appointments
- experiencing great success with campaigns by adopting the right approach and caring about the outcome
- watching campaigns fail when knowing that a different attitude and approach could have made them successful
- selling Telemarketing and hearing of poorly executed campaigns with little or no results
From all this experience we are determined to prove that The Key can be the best and most cost effective way to gain new business.